SOME OF THE MOST SIGNIFICANT BREAKTHROUGHS IN HISTORY BEGAN WITH A SIMPLE YET POWERFUL QUESTION: WHAT IF?
A collector’s edition collaboration, “ What if we have Beast DNA?”
This exclusive capsule drop, a collaboration between Curious X, Maison Beast, and Yasmyn, features two very limited edition items that you cannot get anywhere else. Once they’re gone, they’re gone. The capsule features a 260 GSM ultra-soft tee and a 450 GSM oversized hoodie—both crafted for comfort and built for presence. Each piece is stamped with original artwork co-created by all collaborators, fusing visual rebellion with wearable storytelling.
COLLABORATOR SPOTLIGHT: MAISON BEAST
MAISON BEAST was born from founder Michael Burich's vision to unite his passions—fashion, music, technology, and art—under one brand. The name itself is a contradiction, and that’s the whole point. “Maison” is French for house, a nod to the old-fashioned houses that stand for craftsmanship, quality, and legacy. “Beast” is the opposite—hunger, chaos, and the refusal to play by the rules. Together, they represent what we do: build a brand that operates at the highest level of quality but refuses to conform to industry expectations and “the old way of doing things.”
The brand’s goal is to challenge the concept of what it means to be a fashion house by reinventing packaging and the shopping experience and infusing it all with 5-star hospitality. This unique approach quickly earned them invitations to the New York and Milan Fashion Weeks in their first year of existence. Today, the brand is rapidly growing and is starting to challenge some of the most iconic brands.
COLLABORATOR SPOTLIGHT: YASMYN
But curiosity doesn’t stop at fashion—it’s woven into music, art, and culture. YASMYN is the most promising crossover artist from the Baltics since Anne Veski.
What if she isn’t just an artist—she is a creative powerhouse? A storyteller. A boundary-pusher. Every lyric, every beat, every visual element of her work is crafted with intent, challenging the traditional role of an artist.
COLLABORATOR SPOTLIGHT:
CURIOUS X
Curious X is a world where the most curious minds create unexpected collisions and transformative experiences. The framework aims to illuminate the passion for crafting unique and unexpected experiences infused with curiosity at every step.
BEHIND THE DESIGN:
THE WHAT IF STORY
It all started with a question: What if?
Each collaborator brought sketches, stories, and wild ideas to the table. Concepts evolved. Opinions clashed.
After a long and not-so-easy vote, one final artwork emerged.
This is a behind-the-scenes look at how curiosity turned into creation.
A glimpse inside the minds that asked what if—and built something that hadn’t existed before.
